Indie IP · Influencers · MCNs · AgenciesNon-exclusive · Time-limited license

Your fans already create.Make it official revenue.

A community of 100K fans making fan art and fan games every day beats 2M followers who only watch. What matters is not the fan count but the urge to create and how often they come back.

Start with a free tribute campaign Fan-made app demo

First item by segment

Which IP, and what to start with

Segment	Usual owner	First campaign item	Expected effect
Virtual creator agencies	CEO · Business dev · MD	Raise-your-bias, fan birthday apps	Recurring revenue for roster creators
Character design studios	CEO · Licensing lead	Character maker, mini-games	New revenue from idle IP
Webtoon / web novel studios	IP business · Marketing	World-building stories · personality quizzes	Traffic to new titles · fan dwell time
Indie game studios	CEO · Publishing lead	Character quizzes · launch challenges	Wishlist and pre-order traffic
Mid-tier YouTubers / streamers	Creator · Manager · MCN	Fan quizzes · stream missions	Digital product revenue beyond ads
Indie labels / concert promoters	CEO · Marketing	New-single games · concert memory books	Comeback and ticket promotion

Virtual characters, game characters and webtoon worlds branch endlessly into raising, games, scenarios and dress-up. Personality-based IP is best started with light formats such as quizzes and missions.

Early-customer criteria

These five make a first campaign

A marketing trigger (new title, single, event) within the next 90 days

Fans already make fan art, edits or fan sites on their own

A clear IP rights holder and a short license-approval process

Official social accounts can feature the best entries

Other fans have a reason to come back, share and buy

How to start

Free tribute campaign → paid items

Open a free fan-made app event for a debut anniversary, birthday or subscriber milestone. Once the best entries and usage results are in, negotiate the official license and paid items.

1. Tribute campaign (free)

Announce 2–3 weeks before the date. Distribute the official asset pack plus the allowed/prohibited guide. Fans build personality quizzes and mini-apps.

2. Showcase and official feature

Submit → review → showcase. The official account features the best entries. Measure participation, shares and return visits.

3. Negotiate paid items

Supporter packs, skins, digital goods. Paid via Docenty Pay with creator and IP shares settled. Non-exclusive license limited by term and format.

Start IP deals non-exclusive rather than exclusive, and with rights limited to specific content types, terms and regions rather than full rights. First approval comes faster.

What you get · What you do · What it does

What one tribute campaign gives you

📦

What you receive

Prepared by Docenty

Non-exclusive, time-limited fan Pack (expressions, lore, prohibited list)
Tribute campaign page + showcase gallery
Paid items such as support packs and skins (after approval)
Creator and IP payouts (accrued after payment verification)

→

✅

What you do

Minimal effort

One fan announcement 2–3 weeks before the anniversary
Select approved entries (twice a week)
Feature the best entries on stream and social

→

📈

Expected effect

Targets · measurable

Fan creations become official, with rights and derivative-use consent secured
First digital revenue with no merch inventory (support pack target: 300)
Best entries are updated and reused for the next anniversary

Production flow — you do only four things

Example schedule (concept)

W0Kickoff (90 min)
You provide
Launch / event dates, brand assets, allowed and banned scope
Docenty + fans
Build the IP Pack, write License-as-Code, draft the campaign page
You get
An IP Pack with an agreed scope + campaign page
W1Recruit · distribute
You provide
One official announcement (copy provided)
Docenty + fans
Recruit creators, ship the Pack and AI Skill, swap the demo skin
You get
Creator roster, build guide
W2–3Build · review
You provide
Check the approval queue (twice a week, 10 min)
Docenty + fans
Fans and vibe coders (creators who code with AI) build; AI rule checks, change requests, gallery
You get
N approved fan pieces (rights consent included)
W4Spread · settle
You provide
Feature the winners on official channels
Docenty + fans
Result-card spread, payments and creator payouts (Docenty Pay), measurement
You get
Participation · share · traffic · payment dashboard, reusable content library

Kickoff (90 min)

Recruit · distribute

W2–3

Build · review

Spread · settle

You provide

Launch / event dates, brand assets, allowed and banned scope›

One official announcement (copy provided)›

Check the approval queue (twice a week, 10 min)›

Feature the winners on official channels

Docenty + fans execute

Build the IP Pack, write License-as-Code, draft the campaign page›

Recruit creators, ship the Pack and AI Skill, swap the demo skin›

Fans and vibe coders (creators who code with AI) build; AI rule checks, change requests, gallery›

Result-card spread, payments and creator payouts (Docenty Pay), measurement

You get

An IP Pack with an agreed scope + campaign page›

Creator roster, build guide›

N approved fan pieces (rights consent included)›

Participation · share · traffic · payment dashboard, reusable content library

Your total effort: a 90-minute kickoff, one announcement, approval checks twice a week (10 min each), one shout-out of the winners. Docenty runs the rest.

Output concept

What this customer's fans will build

Fictional brand · Concept example · Figures are targets

Crunch Lab Member Match

You are “Night Shift Researcher”

The most creative combos happen after midnight

Pal · Crunch

Pal · Cheese

Pal · Spice

Share result

₩1,000 supporter pack · back the creator

Personality quiz@vibecoder_minji

Member Match

Trigger: New product · comeback teaser
Target: Share rate 10%
Revenue: Supporter pack ₩1,000

Concept mockup · not a deliverable

Raise Your Bias · Day 12🔥 12-day streak

Lv.7 → Lv.8780 / 1,000

🎧 New single item

🎂 Birthday hat

🎤 Concert light

🔒 ???

Check in · feed

Virtual pet@fan_yj

Raise Your Bias

Trigger: Always on · event items
Target: Daily return 25%
Revenue: Monthly sub ₩3,900

Concept mockup · not a deliverable

Concert Memory Book · Seoul DAY 2

Cried at the encore

Saw it from row 3!

Leader's solo!!

2h merch line

Messages 1,842 · Photos 612

Leave a message

Memory book@archive_hana

Concert Memory Book

Trigger: Right after the event
Target: 2,000 messages
Revenue: Digital album ₩5,000

Concept mockup · not a deliverable

Concept scenario · Small IP / MCN / talent agencies

Three weeks: start with a free tribute campaign, open paid items on anniversary day

Virtual creator 'Lumi' — 1st debut anniversary (Fictional virtual creator (agency-owned IP))

1st anniversary D-21Buyer's view

Who

Business development, virtual creator agency

This quarter's goal

A burst of fan activity for the anniversary + first digital revenue beyond ads

What keeps them up at night

Fan art and fan games are already pouring in, but none of it is official, so there's no revenue and no control. Merch means inventory risk

How it's done today

✕Every anniversary: fan art event → retweet → done. Fan games float around unofficially and the agency doesn't know
✕Zero digital revenue beyond merch. License requests handled manually by email
✕No rights or derivative-use consent for fan creations

Operating timeline

Week 1
Announce tribute campaign
Distribute a non-exclusive, time-limited (3-month) fan Pack: 6 character expressions, lore, prohibited list. Start in non-commercial mode.
Week 2
Create & showcase
Fans build a 'Lumi personality quiz', 'stream mission tracker', and '1st anniversary memory book'. Agency approval → showcase.
Week 3
Paid items on anniversary day
Open a '₩1,000 support pack' on 3 approved entries. Payments on Docenty Pay; creator and IP shares accrue after payment verification. Best entries featured on stream.
After
Reuse for the next anniversary
Best entries stay in the library and get updated for birthdays and subscriber milestones. Creators get priority for the next campaign.

What this campaign produces (example)

Quiz@vibecoder_hyun

Lumi Universe Job Aptitude

5 questions in an original universe → 6 jobs. Support pack opens on anniversary day.

Support pack target 300

App@lumi_fan_kk

Stream Mission Tracker

Daily quizzes and viewing missions → badges. Membership sign-up link.

Daily return target 25%

App@studio_pixel

1st Anniversary Memory Book

A digital memorial of fan messages and photos. Published each season.

Message target 2,000

Results dashboard (target mockup)

As of week 4

Participating creators20

Submitted / approved30 / 18

Plays25,000

Support pack purchases300

₩1,000 × 300 = ₩300,000 GMV target

Membership conversion+3%p

What we say in the meeting

“The agency only handles the IP Pack and approvals; Docenty runs operations, payments, and payouts. First paid revenue lands on anniversary day.”

Proposed package

Fan Spark ₩3M (hypothesis) · paid items after approval

A concept scenario built from a fictional brand, buyer and schedule. Numbers are campaign targets, not achieved results or customer cases. Prices are a sales hypothesis (VAT excluded).

MCNs · Agencies

One agency managing 20 creators, instead of 100 individual creators

We verify contract rights per roster creator and provide an agency-level campaign dashboard. Recruit fan apps for each anniversary; the best ones outlive the event, with the goal of continued fan traffic and payment revenue.

See Official Creator Network Fan Ambassador Engine

Get started

Tell us your upcoming anniversary or release dates

Fan Creation Challenge proposal structure

Packages · submit → review → vote → announce · approval gates · KPIs.

View proposal structure