Instead of 20 ad assets,pitch 100 apps fans spread.
Include Fan Creation Challenge white-label in your clients' launch, new-product and comeback campaign proposals under your agency brand. Docenty runs the creation tools, approval, payments, payouts and dashboards. You own the client relationship and the planning.
What the agency keeps, what Docenty handles
- Client relationship · campaign planning · creative direction
- Proposals and operations reports under the agency brand
- Placing the fan-creation campaign within the media mix
- Margin structure negotiated (no ratios promised on a public page)
- IP Pack · allowed/prohibited guide · AI prompts and Skills
- Submission · AI rule check · approval workflow
- Payments · creator payouts (Docenty Pay)
- Participation · share · traffic · payment dashboards, report templates
From pitch to report
- 01Spot the trigger4–8 weeks before the client's launch, comeback or event
- 02Custom demoShow the demo re-skinned with the client's IP (or a fictional IP)
- 03OperateRecruit → build → review → showcase → pay and settle
- 04ReportResults report under the agency logo
What the agency brings to the advertiser
- Agency-branded proposal and demo skin (swapped per client)
- Operations dashboard + report template
- IP approval, payment, payout, and ad-disclosure compliance rail
- Partner rate card
- Spot client triggers (launch, comeback, event) and pitch
- Campaign planning and creative direction
- Performance reporting under the agency's name
- Stand out in competitive pitches with content fans join and spread
- Deliver repeatedly to multiple clients on the same engine
- The platform handles rights approval and payouts (rule check, approval and payout rail)
Production flow — you do only four things
Example schedule (concept)- W0Kickoff (90 min)
- You provide
- Launch / event dates, brand assets, allowed and banned scope
- Docenty + fans
- Build the IP Pack, write License-as-Code, draft the campaign page
- You get
- An IP Pack with an agreed scope + campaign page
- W1Recruit · distribute
- You provide
- One official announcement (copy provided)
- Docenty + fans
- Recruit creators, ship the Pack and AI Skill, swap the demo skin
- You get
- Creator roster, build guide
- W2–3Build · review
- You provide
- Check the approval queue (twice a week, 10 min)
- Docenty + fans
- Fans and vibe coders (creators who code with AI) build; AI rule checks, change requests, gallery
- You get
- N approved fan pieces (rights consent included)
- W4Spread · settle
- You provide
- Feature the winners on official channels
- Docenty + fans
- Result-card spread, payments and creator payouts (Docenty Pay), measurement
- You get
- Participation · share · traffic · payment dashboard, reusable content library
Your total effort: a 90-minute kickoff, one announcement, approval checks twice a week (10 min each), one shout-out of the winners. Docenty runs the rest.
What this customer's fans will build
Fictional brand · Concept example · Figures are targets
- Trigger
- New product · comeback teaser
- Target
- Share rate 10%
- Revenue
- Supporter pack ₩1,000
- Trigger
- Release day
- Target
- Finish → 4,000 track clicks
- Revenue
- Skin ₩2,000
- Today's patch quizDone
- Share result card with friends2/3
- Play 3 fan-made apps1/3
- Watch the broadcast20:00
- Trigger
- Season patch · anniversary
- Target
- Mission completion 45%
- Revenue
- Sponsored campaign
Six weeks to walk into the pitch with 30 fan-made apps instead of 20 ad creatives
Indie game 'Aether Realm' Season 2 patch — agency-run (Fictional indie game · agency white-label)
- ✕Patch promotion = key visual + video creative + media spend. Creative lifespan ends on patch day
- ✕UGC events are built new every time; rights and payouts sorted manually with the client
- ✕Performance report = views and comment counts
- Weeks 1–2Pitch + reskinAgency-branded proposal. Reskin the public demo with the client's universe (or a fictional one) for the pitch.
- Weeks 3–4Recruit & buildAnnounce in the game community. Fans build a patch quiz, build calculator, and cheer challenge. Features that hurt game fairness are excluded automatically.
- Week 5Review & showcaseAI rule check → client approval. Live view in the agency dashboard.
- Week 6Patch day + reportOfficial channels feature the best entries. Measure pre-registration and wishlist traffic. Agency-branded performance report generated automatically.
“The agency owns the client relationship and planning; Docenty provides the creation tools, approvals, payouts, and dashboard. The report carries the agency's logo.”
A concept scenario built from a fictional brand, buyer and schedule. Numbers are campaign targets, not achieved results or customer cases. Prices are a sales hypothesis (VAT excluded).
One agency with many IP clients beats one IP company
Repeat delivery
Deliver the same engine to multiple advertisers again and again. Only the skin changes.
Pitch differentiation
In a competitive pitch, propose content people join and spread instead of ads they watch.
Risk separation
IP approval, payments, payouts and ad disclosures are handled by the Docenty platform (rule check, approval and payout rail).
Partner benefits are proposed as verifiable things: projects you can take on now, hours saved through automation, and new-client referrals.